Amazing Website Content can be the Difference Between Success or Failure

By Jakk Ogden on March 8, 2013 in Content Tips

How many times have you searched online for a service, only to almost instantly close down a number of websites you had already opened due to a lack of high quality content? During my time online, I know I have done this a lot.

Your business website will 90% of the time be the first impression a potential client or customer gets of you. Would you go to a job interview without dressing smartly? The same rings true for your content.

Be sure to write content that is smart, written for the end user and makes use of italic and bold to highlight keywords. Amazing web copy can be the difference between generating 50 leads per month as opposed to 10.

As well as making use of italics and highlighting words or phrases of interest, make sure that your web copy speaks to your audience. As a UK business, always make sure you avoid Americanized phrases such as ‘a dime a dozen’ or ‘a chip off the old block’.

Amazing web content = a stickier page and more conversions. Be sure to make a note of that.

About the Author

Jakk OgdenView all posts by Jakk Ogden
Jakk Ogden is the founder and managing director of Content Hero. Jakk's background lies in marketing, advertising and publishing. He is partial to the clever infographic, Mark Twain, golden age comic books and Johnny Cash. He has written over 3,000 articles that have been published online. Connect with him on Linkedin, , or buy him a coffee in Leeds to talk about how high quality content can grow your business.

1 Comment

  1. Yasmin Sisco April 15, 2013 Reply

    It is highly helpful for me. Huge thumbs up for this website post!

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