Hello and welcome to the Content Hero Content Writing Blog. This is our content writing and marketing hub. We publish interviews with content marketing thought leaders, unique content writing tips, and expert analysis on the content marketing industry.

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    Understanding the Content Marketing Lifecycle

    Understanding the Content Marketing Lifecycle

    By Jakk Ogden on October 6, 2014

    Before looking at content marketing and its lifecycle in more detail, let’s take a step back and see how this promotional tool has changed the way we publicise brands, goods and services online. In today’s highly connected digital society, consumers have immediate access to an abundance of information at...

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    How We Write Interesting Content for ‘Boring’ Industries

    How We Write Interesting Content for ‘Boring’ Industries

    By Jakk Ogden on October 2, 2014

    Here at Content Hero, we receive marketing requests and creative queries from a wide range of businesses. Their wants and needs are always different, but our team of content connoisseurs relish the opportunity to take on new and interesting projects. However, that doesn’t mean to say the subjects, topics...

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    Content Success Depends on Multi-Channel Distribution

    Content Success Depends on Multi-Channel Distribution

    By Jakk Ogden on September 15, 2014

    There is no denying it; content is king. Although marketing trends come and go, the need for first-class and top-notch content looks like it is standing the test of time. Brands and businesses want to connect and engage with customers and clients through useful, relevant, valuable, interesting, sharable and...

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    Interview: What the Hell is a Content Hacker? with Garrett Moon

    Interview: What the Hell is a Content Hacker? with Garrett Moon

    By Jakk Ogden on September 8, 2014

    his is the sixth post in a series called Interviews at Content Hero, where we chat to industry leaders, influencers, and agencies about content marketing and how it can affect success. In our last interview, we talked with Simon Penson of Zazzle Media about content format. Today we are...

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    How Long Should a Blog Post Be?

    How Long Should a Blog Post Be?

    By Jakk Ogden on August 20, 2014

    If you’re wondering how long your blog posts should be, you’ve probably heard lots of different answers from lots of different experts. The truth is, there is no correct length for a blog post… You should simply write the amount of words that it takes to get your message...

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    Essential WordPress Plugins for Content Marketing

    Essential WordPress Plugins for Content Marketing

    By Jakk Ogden on August 10, 2014

    ordPress is the most popular CMS in the world. I have used WordPress for more than 7 years and in that time it has proved itself to be an extremely reliable platform. Every update that has been made to WordPress over the years has been genuinely useful, and the...

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    Content Marketing Tools Recommended by 40 Experts

    Content Marketing Tools Recommended by 40 Experts

    By Jakk Ogden on August 5, 2014

    “If you could only use 3 content marketing tools for the rest of your life, what would they be?” That’s the question we asked 40 content marketing experts over 6 weeks in a bid to find out what marketing tools industry professionals are using and what they recommend others try...

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    How to Use Content Marketing to Build Brand Trust

    How to Use Content Marketing to Build Brand Trust

    By Jakk Ogden on August 1, 2014

    For quite some time, SEO has been the marketing industry’s biggest buzzword. Improving your search engine performance and securing high rankings, which relate to chosen keywords, has been top priority. Marketers all over the world have been aiming to achieve superior SEO results through various means, from keyword density...

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    Does your Content Go Viral? If Not, Here’s Why [INFOGRAPHIC]

    Does your Content Go Viral? If Not, Here’s Why [INFOGRAPHIC]

    By Jakk Ogden on July 3, 2014

    If you’re in the content marketing game you’ll know that there are two core ways to approach  it: 1) throw whatever you can against the wall to see what sticks, or 2) create planned content that is designed to connect with your target audience. Which do you produce? Chances...

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    Is your Brain Geared for Marketing? [INFOGRAPHIC]

    Is your Brain Geared for Marketing? [INFOGRAPHIC]

    By Jakk Ogden on June 21, 2014

    Despite over a hundred years of research into the human brain, we don’t yet fully understand it. And, despite over a thousand years of marketing, we still have much to learn about maximising effectiveness, and especially so with regard to content. The truth is, some folk just aren’t cut...

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    Interview: B2B Content Marketing with Doug Kessler of Velocity Partners

    Interview: B2B Content Marketing with Doug Kessler of Velocity Partners

    By Jakk Ogden on June 16, 2014

    This is the third post in a series called Interviews at Content Hero, where we chat to industry leaders, influencers and agencies about content marketing and how it can affect success. Today we are chatting to Doug Kessler, co-founder and creative director of Velocity Partners, a leading UK based...

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    Interview: Content Marketing and SEO with Paul Norris

    Interview: Content Marketing and SEO with Paul Norris

    By Jakk Ogden on May 30, 2014

    This is the seventh post in a series called Interviews at Content Hero, where we chat to industry leaders, influencers, and agencies about content marketing and how it can affect success. In our last interview, we talked with Garrett Moon, founder of CoSchedule, about content hacking. Today we are chatting to...

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    A Quick Typography Guide to Create Copy that Engages

    A Quick Typography Guide to Create Copy that Engages

    By Jakk Ogden on May 7, 2014

    When it comes to creating the perfect website, there are countless things you need to take into account and always be mindful of. You’re bound to be primarily concerned with overriding design elements such as layout, graphics, colours and images, but what about typography? You may very well have...

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    How to Write Irresistible Landing Page Copy

    How to Write Irresistible Landing Page Copy

    By Jakk Ogden on April 25, 2014

    As you’re undoubtedly already aware, landing pages enable your website to capture a visitor’s information via a conversion form. Traffic usually arrives from a specific source, such as an email campaign, company blog or pay-per-click advertisement and the landing page typically serves a particular purpose, like enabling the visitor...

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    How to A/B Test Images for Content Marketing

    How to A/B Test Images for Content Marketing

    By Jakk Ogden on April 2, 2014

    The basic principles of content marketing are quite simple and you don’t need a magic formula to achieve success. Having said that, it doesn’t hurt to introduce a bit of scientific experimentation every now and again. If you have some engaging and interesting copy or visually striking and compelling...

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    The Art of Storytelling: What makes a Good Story?

    The Art of Storytelling: What makes a Good Story?

    By Jakk Ogden on March 17, 2014

    Sometimes it is advisable to stick to the facts when it comes to copywriting and content marketing. But nothing quite beats a good story. For decades, advertisers and marketers have used storytelling to connect and communicate with their target audience. Through fictional tales, the audience can relate to the...

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    What does Google Glass mean for Content Marketing?

    What does Google Glass mean for Content Marketing?

    By Jakk Ogden on February 12, 2014

    o it looks as though 2014 might finally be the year when we welcome and fully embrace wearable technology into our daily lives. Up until now, there have been a few efforts by leading tech manufacturers to try and gain an upper hand in this new consumer space, but...

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    Content Marketing Resources for 2014 [UPDATED]

    Content Marketing Resources for 2014 [UPDATED]

    By Jakk Ogden on February 2, 2014

    round 4 weeks ago, I set myself a goal. That goal was to create a fantastic resource for content marketers with lots of tips for 2014. As the nights closed in on the New Year, I found myself somewhat overwhelmed – hundreds of new content marketing resources surfaced online,...

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    The Guest Post is not Dead.

    The Guest Post is not Dead.

    By Jakk Ogden on January 23, 2014

    appy Thursday Content Heroes, I hope you had a good time testing out all of the WordPress plugins I recommended to you a week ago? In case you didn’t know, that piece went a little crazy, and sent over 3,000 unique visitors to the Content Hero blog within 48...

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    Interview: Content Format and Success with Simon Penson

    Interview: Content Format and Success with Simon Penson

    By Jakk Ogden on January 13, 2014

    his is the fifth post in a series called Interviews at Content Hero, where we chat to industry leaders, influencers and agencies about content marketing and how it can affect success. In our last interview, we talked with John Miller about content marketing and PR. Today we are chatting to...

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    How to Curate Content Creatively and get Results

    How to Curate Content Creatively and get Results

    By Jakk Ogden on January 1, 2014

    If you are unfamiliar with the expression ‘curating content’ then a quick Google search will tell you that it is similar to curating the contents of a museum, only using online content which you wish to display to your clients. Collecting, sifting and choosing items around themes and sharing...

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    Interview: Content Marketing and PR with John Miller of Scribewise

    Interview: Content Marketing and PR with John Miller of Scribewise

    By Jakk Ogden on December 23, 2013

    This is the fourth post in a series called Interviews at Content Hero, where we chat to industry leaders, influencers and agencies about content marketing and how it can affect success. Today we are chatting to John Miller, the founder and president of Scribewise, an outsourced newsroom which produces...

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    4 Tips for Writing Powerful B2B Content for your Brand

    4 Tips for Writing Powerful B2B Content for your Brand

    By Jakk Ogden on December 18, 2013

    There is no such thing as a one-size-fits-all content strategy. In the quest for the ultimate B2B content marketing strategy, brands often make the big mistake of thinking that B2C and non-profit strategies will work for them. In 99% of cases, they won’t. The trouble is, B2B brands don’t...

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    A Week of Content: The Top Stories from the Web 2nd Edition

    A Week of Content: The Top Stories from the Web 2nd Edition

    By Jakk Ogden on December 13, 2013

    A Week of Content is part of Content Heroes curation strategy. Here, we celebrate the best stories from around the web that talk about content marketing, writing, and anything in-between. This week, we have picked four stories that have stood out to us – some are valuable and insightful,...

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    Thought for the Day: Are you Righting the Write Way?

    Thought for the Day: Are you Righting the Write Way?

    By Jakk Ogden on December 7, 2013

    Guess what? I misspelled my articles headline. Guess why? To grab your attention. Did it work? Well, if you’re here, I think the answer is clear. As publishers, we have a duty to write in the right way. Our words are powerful, and they are the very backbone of...

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    A Week of Content: The Top Stories from the Web 1st Edition

    A Week of Content: The Top Stories from the Web 1st Edition

    By Jakk Ogden on December 5, 2013

    A Week of Content is part of Content Heroes curation strategy. Here, we celebrate the best stories from around the web that talk about content marketing, writing, and anything in-between. This week, it’s all about creating content that’s going to be a success. Check out our picks below, or...

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    Interview: Ray Horan, Co-founder and Chief Content Officer of Marketing.AI

    Interview: Ray Horan, Co-founder and Chief Content Officer of Marketing.AI

    By Jakk Ogden on November 18, 2013

    This is the second post in a new series called Interviews at Content Hero, where we’ll be chatting to industry leaders, influencers and agencies about content marketing and how it can affect success. Today we are chatting to Ray Horan, co-founder and chief content officer of Marketing.AI, a company...

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    The John Lewis Christmas Advert is Good… But is it the Best?

    The John Lewis Christmas Advert is Good… But is it the Best?

    By Jakk Ogden on November 13, 2013

    Weekly runs of Die Hard, Armageddon, Ghostbusters, The Wizard of Oz and Gremlins await us over the next several weeks. The sound of desperate shoppers will ring through the air on every high street and children will anxiously open their first calendar door on the 1st of December… …can...

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    Essential Mobile Apps for Content Marketing

    Essential Mobile Apps for Content Marketing

    By Jakk Ogden on November 9, 2013

    In this blog post we talk about content marketing apps with recommendations for marketers and also writers to download. Read on to discover apps for content marketing that will help you to work more efficiently and produce better results! — At Content Hero, we write one heck of a...

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    5 Incredible IFTTT (If This Then That) Recipes for Content Marketers

    5 Incredible IFTTT (If This Then That) Recipes for Content Marketers

    By Jakk Ogden on November 7, 2013

    IFTTT is a gold mine for content marketers. It is full of fantastic ways to simplify content marketing efforts and streamline social media management. IFTTT, which stands for ‘If This Then That’, is a unique online service which works on ‘recipes’. It is a valuable free tool that we...

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    Thought for the Day: Are you Producing Enough Engaging Content?

    Thought for the Day: Are you Producing Enough Engaging Content?

    By Jakk Ogden on November 6, 2013

    According to the Chartered Institute of Marketing, 64% of B2B content marketers feel that the biggest challenge they face is producing enough content… …the second biggest challenge (52%) is producing the kind of content that engages. Can you guess what the third biggest challenge is? That’ll be producing a...

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    Best Content Calendar: 6 Top Editorial Calendars for Marketers

    Best Content Calendar: 6 Top Editorial Calendars for Marketers

    By Jakk Ogden on November 4, 2013

    If you are struggling to find the best content calendar for your needs, then perhaps we can help. We are a small team of content writers and marketers and we are always on the hunt for new tools which are going to help us manage our team and seamlessly...