Content Tips

  • Video Marketing Facts and Statistics [INFOGRAPHIC]

    By Jakk Ogden on July 13, 2017
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    Video marketing is one of the most powerful mediums to promote and sell products. We know that, and you probably know that too. But, did you know that between 2012 and 2016, internet video views increased from 171 to 213 million? Or, that on Twitter, video posts are – on average – retweeted 6-times more than photo posts? Those two […]
  • Investing in Content Marketing: Statistics to Convince your Boss [Infographic]

    By Jakk Ogden on July 10, 2017
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    You probably know as well as we do that content marketing is not just the future of marketing, it’s the present. Social media is pretty big too, and both content marketing and social media go in hand to create a powerful platform for generating new leads and sales. A new content marketing infographic from Fat Joe is offering up all of […]
  • The Content Marketing Matrix Infographic: Entertain, Inspire, Educate and Convince

    By Jakk Ogden on June 16, 2017
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    Following on from our infographic on why our brains crave infographics, we’ve come across a neat content marketing infographic entitled The Content Marketing Matrix from Smart Insights. It’s a clever infographic that shows you the many ways that content marketing can be used for your business whether it’s focus is B2C, B2B or non profit. Working on the premise that […]
  • How to Use Content Marketing to Build Brand Trust

    By Jakk Ogden on June 5, 2017
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    For quite some time, SEO has been the marketing industry’s biggest buzzword. Improving your search engine performance and securing high rankings, which relate to chosen keywords, has been top priority. Marketers all over the world have been aiming to achieve superior SEO results through various means, from keyword density and external link building to title and meta description tags. However, […]
  • Is your Brain Geared for Marketing? [INFOGRAPHIC]

    By Jakk Ogden on June 1, 2017
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    Despite over a hundred years of research into the human brain, we don’t yet fully understand it. And, despite over a thousand years of marketing, we still have much to learn about maximising effectiveness, and especially so with regard to content. The truth is, some folk just aren’t cut out for marketing, because their brain isn’t geared for it – […]