Content Tips

  • Are you making these rookie blogging errors?

    By Tracy Vides on August 3, 2016
    There are bloggers, and then there are bloggers. While one breed struggles to get traffic to their blogs, the other sees their server’s crash with the number of visitors that land on stellar posts. These are the veterans who have made all the right moves to build a magnetic blog brick by brick. The list of things to do to […]
  • How to A/B Test Images for Content Marketing

    By Jakk Ogden on August 1, 2016
    The basic principles of content marketing are quite simple and you don’t need a magic formula to achieve success. Having said that, it doesn’t hurt to introduce a bit of scientific experimentation every now and again to see what works and what doesn’t. If you have some engaging and interesting copy or visually striking and compelling images, you’re already halfway […]
  • Interview: Content Format and Success with Simon Penson

    By Jakk Ogden on July 26, 2016
    his is the fifth post in a series called Interviews at Content Hero, where we chat to industry leaders, influencers and agencies about content marketing and how it can affect success. In our last interview, we talked with John Miller about content marketing and PR. Today we are chatting to Simon Penson, the founder and managing director of Zazzle Media, a […]
  • Stock Photos are Bad for Business – You must do Better!

    By Jakk Ogden on June 21, 2016
    “A picture is worth a thousand words” is one of my favourite idioms. It is something which I firmly believe all start-ups and SMEs should consider, when they are creating the content which prospects, leads and customers will see. If you are unfamiliar with the idiom, it refers to the idea that something complex can be conveyed with a single […]
  • Understanding the Content Marketing Lifecycle

    By Jakk Ogden on June 20, 2016
    Before looking at content marketing and its lifecycle in more detail, let’s take a step back and see how this promotional tool has changed the way we publicise brands, goods and services online. In today’s highly connected digital society, consumers have immediate access to an abundance of information at their fingertips. With the ability to pick and choose what content […]