Content Tips

  • How to Use Content Marketing to Build Brand Trust

    By Jakk Ogden on June 5, 2017
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    For quite some time, SEO has been the marketing industry’s biggest buzzword. Improving your search engine performance and securing high rankings, which relate to chosen keywords, has been top priority. Marketers all over the world have been aiming to achieve superior SEO results through various means, from keyword density and external link building to title and meta description tags. However, […]
  • Is your Brain Geared for Marketing? [INFOGRAPHIC]

    By Jakk Ogden on June 1, 2017
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    Despite over a hundred years of research into the human brain, we don’t yet fully understand it. And, despite over a thousand years of marketing, we still have much to learn about maximising effectiveness, and especially so with regard to content. The truth is, some folk just aren’t cut out for marketing, because their brain isn’t geared for it – […]
  • Does your Content Go Viral? If Not, Here’s Why [INFOGRAPHIC]

    By Jakk Ogden on May 20, 2017
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    If you’re in the content marketing game you’ll know that there are two core ways to approach  it: 1) throw whatever you can against the wall to see what sticks, or 2) create planned content that is designed to connect with your target audience. Which do you produce? Chances are, a bit of both. And that’s fine – you need […]
  • Content Marketing = Creating Experiences

    By Jakk Ogden on April 15, 2017
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    Upon hearing the term content marketing, you will probably think about the written word. For quite some time, this has been content marketing’s dominant medium, whether it is blog posts, feature articles, case studies or white papers. But in recent years, marketers are started to expand their content offering into different areas according to the latest trends. It is difficult […]
  • Your Content’s Success Depends on Multi-Channel Distribution

    By Jakk Ogden on March 1, 2017
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    There is no denying it; content is king. Although marketing trends come and go, the need for first-class and top-notch content looks like it is standing the test of time. Brands and businesses want to connect and engage with customers and clients through useful, relevant, valuable, interesting, sharable and purposeful means. Whether it is a feature article, blog post, press […]