Investing in Content Marketing: Statistics to Convince your Boss [Infographic]

By Jakk Ogden on July 10, 2017 in Content Tips

You probably know as well as we do that content marketing is not just the future of marketing, it’s the present.

Social media is pretty big too, and both content marketing and social media go in hand to create a powerful platform for generating new leads and sales.

A new content marketing infographic from Fat Joe is offering up all of the facts you’ll ever need in order to convince you and your boss that both of these marketing practices should be included in your online strategy. Top facts from the infographic (not included in our own fabulous content marketing statistics blog post) include:

– 7 out of 10 consumers prefer to learn about a company through an article than an advertisement

– 87% of B2B marketers use social media to distribute content

Click on the infographic below to view it full size or head on over to Fat Joe for the real deal. Enjoy!

Social media and content marketing info

About the Author

Jakk OgdenView all posts by Jakk Ogden
Jakk Ogden is the founder and managing director of Content Hero. Jakk's background lies in marketing, advertising and publishing. He is partial to the clever infographic, Mark Twain, golden age comic books and Johnny Cash. He has written over 3,000 articles that have been published online. Connect with him on Linkedin, , or buy him a coffee in Leeds to talk about how high quality content can grow your business.


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