Bespoke UPVC

Industry: Trade – spray painting

Bespoke UPVC are the market leaders for UPVC and plastic spray painting. They’ve operated in the industry for more than 20 years and deliver beautiful results. Old, tired, stained and discoloured UPVC is given a fresh lease of life by their experts, who spray paint all types of UPVC any colour with a matte, satin or gloss finish. Although most of Bespoke UPVC’s business is domestic, they also work with building managers and construction companies on refurbishment projects as a contractor and sub-contractor.

The gig

Write the new Bespoke UPVC website

We were introduced to Bespoke UPVC by another client of ours who we’ve worked with since 2014. We were approached by Antoine, MD, to write content for the new Bespoke UPVC website. The website would have 12 pages with around 300-words on each page. We were asked to incorporate a few keywords for SEO into the content and portray the brand as a thought-leader. A trial won us the gig. Once timelines were agreed (typically, we turn around projects this size within a week), we got writing straight away.

Our solution

Concise writing to deliver as much valuable information as possible quickly

We believe that concise writing always engages the reader best. We recommended that the Bespoke UPVC website be written in this way. Using short, succinct sentences makes the reading experience so much better. We also recommended using descriptive headings throughout the content to break it up. This makes the content scannable. 300-words isn’t a big number to work with, so being concise works for that reason too. We wrote all 12 pages within a working week and delivered the content on time. No edits were needed – we got our writing spot on. Check out the content for yourself at the URL below.

www.bespokeupvcsprayers.co.uk

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Client feedback

Their writing is absolutely what we wanted. We wanted the Bespoke UPVC website to deliver important information quickly. In our industry, jargon is a no-no and customers just want to know the basics. Content Hero came in and delivered writing that blew us away. It is straight to the point. You can tell it’s expertly-written. It puts our brand way ahead of the competition through the written word alone. The best part is everything was taken care of for us. We didn’t have to edit anything. The service was professional from start to finish.

- Antoine Walton, Founder, Bespoke UPVC