The Content Marketing Matrix Infographic: Entertain, Inspire, Educate and Convince

By Jakk Ogden on June 16, 2017 in Content Tips

Following on from our infographic on why our brains crave infographics, we’ve come across a neat content marketing infographic entitled The Content Marketing Matrix from Smart Insights. It’s a clever infographic that shows you the many ways that content marketing can be used for your business whether it’s focus is B2C, B2B or non profit.

Working on the premise that awareness leads to a purchase and emotion leads to rationality, the infographic aggregates content marketing methods in to groups. The groups, Entertain, Inspire, Educate and Convince all include forms of content that your business or agency may have never even thought of. Some of these are:

– Branded videos

– Games

– Trend reports

– Product features

– Celebrity endorsements

There are plenty more great content ideas within the infographic, which you can find embedded below. Click on it to see it full size. Enjoy!

Content Marketing Infographic Content Hero

About the Author

Jakk OgdenView all posts by Jakk Ogden
Jakk Ogden is the founder and managing director of Content Hero. Jakk's background lies in marketing, advertising and publishing. He is partial to the clever infographic, Mark Twain, golden age comic books and Johnny Cash. He has written over 3,000 articles that have been published online. Connect with him on Linkedin, , or buy him a coffee in Leeds to talk about how high quality content can grow your business.


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