Following on from our infographic on why our brains crave infographics, we’ve come across a neat content marketing infographic entitled The Content Marketing Matrix from Smart Insights. It’s a clever infographic that shows you the many ways that content marketing can be used for your business whether it’s focus is B2C, B2B or non profit.
Working on the premise that awareness leads to a purchase and emotion leads to rationality, the infographic aggregates content marketing methods in to groups. The groups, Entertain, Inspire, Educate and Convince all include forms of content that your business or agency may have never even thought of. Some of these are:
– Branded videos
– Trend reports
– Product features
– Celebrity endorsements
There are plenty more great content ideas within the infographic, which you can find embedded below. Click on it to see it full size. Enjoy!