If brands as big as Coca Cola are using content marketing to fuel growth in their business, then there must be something great about it.
The first step to a successful content marketing campaign of your own is to understand exactly what content marketing aims to do.
Here’s 10 content marketing definitions from around the web to sink your teeth into.
1. “Content marketing is a marketing technique of creating and distributing relevant and valuable content to attract, acquire, and engage a clearly defined and understood target audience – with the objective of driving profitable customer action.” – CMI.
2. “Content marketing is the process of creating and distributing engaging, relevant and valuable content that aims to generate a form of positive reaction from the reader. Good content marketing clearly understands a target audience and consistently finds potential customers.” – Content Hero.
3. “Content marketing is an umbrella term encompassing all marketing formats that involve the creation or sharing of content for the purpose of engaging current and potential consumer bases.” – Pushing Social.
4. “Content marketing is any marketing format that involves the creation and sharing of media and publishing content in order to acquire customers.” – Wikipedia.
5. “Content marketing is the art of understanding what your customers need to know and delivering it to them in a relevant and compelling way.” – Resonance Content.
6. “Content marketing is a pull, rather than a push, strategy. Content doesn’t interrupt, it attracts.” – Advertising Age.
7. “Content Marketing means creating and sharing valuable free content to attract and convert prospects into customers, and customers into repeat buyers. The type of content you share is closely related to what you sell; in other words, you’re educating people so that they know, like, and trust you enough to do business with you.” – Copyblogger.
8. “Content Marketing: creating and distributing digital assets for the purpose of achieving business results.” – Eloqua.
9. “Content Marketing is anything a company creates and shares to tell their story. It is conversational, human and doesn’t try to constantly sell to you.” – Content Rules.
10. “Content Marketing is creating or curating non-product content — be it informational, educational, entertaining, etc — and publishing it to contact points with customers to get their attention, to focus on the topic around your solution, and pull them closer to learning more about you.” – Mass Relevance.
How do you define content marketing? Which is your favourite definition out of the above? Be sure to share your thoughts by commenting below, or give us a shout on Twitter @content_hero.