Why do we Crave Infographics? New Interactive Infographic Highlights 13 Reasons

By Jakk Ogden on August 22, 2013 in Content Tips

We don’t need to tell you that at Content Hero we love infographics.

Over the past month we’ve covered two that took our fancy, including one on The Current State of Content Marketing and another on The Digital Marketing Trio of 2013.

Infographics allow website visitors to digest more information than through text alone on a specific subject, as they’re visually appealing and when designed well a whole lot more scannable.

But why do our brains crave them and when we stumble across an interesting infographic why do we have to read it there are then?

A new interactive infographic from NeoMan aims to find out, with some incredibly interesting facts and figures on infographics and the human brain.

Key facts from the infographic

– Almost 50% of your brain is involved in visual processing

– Infographics counter information overload due to being more visually appealing

– 67% vs. 50% of an audience were persuaded by a message with visual information

– 80% of people remember what they see and do vs. 20% of people remember what they read

The infographic is interactive so features some funky animations. There are plenty of other interesting facts in the infographic to feast your eyes on too.

We would have embedded the full infographic below so you didn’t need to actively visit another website, but alas the interactive infographic is non embedding. So you’ll need to follow this link to the full infographic by the team at NeoMan for further reading.


Get in touch with the team at Content Hero today to maximise your content marketing strategy with engaging, relevant and searchable content. Email us at info@contenthero.co.uk.

About the Author

Jakk OgdenView all posts by Jakk Ogden
Jakk Ogden is the founder and managing director of Content Hero. Jakk's background lies in marketing, advertising and publishing. He is partial to the clever infographic, Mark Twain, golden age comic books and Johnny Cash. He has written over 3,000 articles that have been published online. Connect with him on Linkedin, , or buy him a coffee in Leeds to talk about how high quality content can grow your business.


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