Answer the right questions

Answer the right questions to boost your enquiry rate

Share on twitter
Share on linkedin

Whatever you’re selling, your prospects have questions about it and you. If you don’t answer those questions promptly and properly, they will exit your website without leaving their details. 

There goes that enquiry. See ya, bye. 

Your landing pages (we prefer to call them ‘touch points’) exist to create a relationship between you and your customer and that relationship isn’t forged on marketing spiel. Just like a good first date, the connection is forged by questions, and if you answer the right ones, you give your customer value. You give them a reason to act. 

We’ve seen hundreds of business owners make this same mistake: they get so hung up about themselves and what they think their customer wants to hear, that they forget why the customer is there in the first place.

Guess what? They’ve landed on your site because they want or need something from you. Doesn’t it make sense to make their experience with you an enlightening one?

It can be something as simple as providing the dimensions for a dressing table in a product description, or something as complex as explaining how a cybersecurity package will help the customer meet their GDPR requirements. The topic is the theme and relevancy is the aim of the game here.

Here’s your takeaway for today: Whatever questions your customers have, answer them. And do so promptly. Put what your customer needs to know at the top of the page in full view. Don’t make them dig for answers because if you do, they might just give up and go elsewhere.

 

Share on twitter
Share on linkedin
Subscribe
Notify of
guest

This site uses Akismet to reduce spam. Learn how your comment data is processed.

0 Comments
Inline Feedbacks
View all comments

Need high-quality content? Get it written by our experts

Articles, web pages... whatever you need, we've got you covered. Message us for a free quote within 24-hours.

100% private. Your information will not be shared. 

We use cookies to improve user experience. The information we collect is anonymous. Click here to view our privacy policy.