Author Archives: Content Hero

How long should a blog post be

How long should a blog post be?

If you’re wondering how long your blog posts should be, you’ve probably heard lots of different answers from lots of different people.  The truth is, there is no correct or golden length for a blog post. And so, our answer … Read More

Content scannable

10 Ways to make your content scannable

You’ve spent days creating a really great article. You finally hit “publish,” but nothing happens. No retweets. No comments. No. Engagement. Whatsoever. No one seems to care about the world-beating article you wrote. What on earth is going on!? A … Read More

Editorial guidelines

What are editorial guidelines, and do you need them?

Editorial guidelines are a set of rules that dictate how you write your content in a way that’s appropriate for your audience. Editorial guidelines are not the same as a tone of voice document. The difference between editorial guidelines and … Read More

Content marketing simple explanation

What is content marketing? A simple explanation

When you consistently create high-quality content, you get results. But it isn’t enough to just develop and create great content. Content needs a strategy behind it to be found by the right people, and in turn, give your business value. … Read More

The best WordPress shortcut plugins to download

The Best WordPress shortcode plugins in 2019

We have a confession to make: we’re crap at coding. There, we said it. But you know what? We get by just fine designing custom content – in fact, we can’t remember the last piece of code we wrote. And it’s … Read More

Tone of voice document guide on how to create

How to create a tone of voice (ToV) document

This guide is split into two parts: Part 1 discusses how to define your tone of voice, and Part 2 discusses how to create a tone of voice document. If you would like to skip to Part 2, click here.  … Read More

Relevant content - custom content

How to use custom content in content marketing

Relevance doesn’t get anywhere near enough attention when we speak about content marketing, which is strange because relevance drives results. Think of it this way: content marketing is a constant battle for attention – and relevancy creates that attention. The … Read More

Product descriptions

Sell more with better product descriptions

Product descriptions. Their purpose in life is to sell. How do they do that? By being helpful and informative. It’s as simple as that. Or is it? You see, being helpful and informative doesn’t always sell. A case in point … Read More

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