Author Archives: Content Hero

Tone of voice guide article

How to Create a Tone of Voice Document for your Brand

“How to create a tone of voice document” is split into two parts: Part 1 discusses how to define your tone of voice, and Part 2 discusses how to create a tone of voice document. If you would like to … Read More

how to write great product descriptions

How To Write Great Product Descriptions

Product descriptions. Their purpose is to sell. How do they do that? By being helpful and informative. It’s as simple as that. Or is it? You see, being helpful and informative doesn’t always sell. A case in point – the … Read More

Best plagiarism detectors

The 5 Best Tools for Detecting Content Plagiarism (2021 Edition)

Plagiarism is a real issue that cannot be ignored by professional content marketers. A lot of hard work goes into the production of high-quality unique content, and the very thought of others trying to get a free pass and benefit … Read More

Editorial Guidelines guide

What Are Editorial Guidelines? Do You Need Them?

If your content marketing machine demands a consistent quality then you definitely need editorial guidelines. Editorial guidelines are rules that dictate how you write your content in a way that’s appropriate for your audience. Editorial guidelines are not the same … Read More

What is content marketing

What is Content Marketing?

What is content marketing? Content marketing creates experiences that connect people with your brand. In this article, we’ll explain content marketing so you can explain it to anyone.  Here’s a simple content marketing definition: Content marketing is a marketing technique … Read More

Content brief tools

Best Content Brief Tools Used by Professionals

Creating content briefs that nail SEO is one of the most arduous tasks content teams face, so why not automate the process? With the right content brief tools, you can. In this article, we reveal the content brief tools we … Read More

Product description mistakes

Product Description Mistakes That Kill Sales

E-commerce websites live and die by their product descriptions. Shoppers have become so used to seeing great content from great brands that they are hypersensitive to quality. Product descriptions are under extreme scrutiny with shoppers because they are at the … Read More

Keyword density

What is the Best Keyword Density for SEO in 2021?

The best keyword density in 2020 was 0.5% to 1% and we expect this to stay the same in 2021. This means a keyword appearing 3 to 6 times in a 600-word article or 5 to 10 times in a … Read More

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