Author Archives: Content Hero

What is content marketing

What is Content Marketing?

What is content marketing? Content marketing creates experiences that connect people with your brand. In this article, we’ll explain content marketing so you can explain it to anyone.  Here’s a simple content marketing definition: Content marketing is a marketing technique … Read More

Content brief tools

Best Content Brief Tools Used by Professionals

Creating content briefs that nail SEO is one of the most arduous tasks content teams face, so why not automate the process? With the right content brief tools, you can. In this article, we reveal the content brief tools we … Read More

Product description mistakes

Product Description Mistakes That Kill Sales

E-commerce websites live and die by their product descriptions. Shoppers have become so used to seeing great content from great brands that they are hypersensitive to quality. Product descriptions are under extreme scrutiny with shoppers because they are at the … Read More

Keyword density

What is the Best Keyword Density for SEO in 2021?

The best keyword density in 2020 was 0.5% to 1% and we expect this to stay the same in 2021. This means a keyword appearing 3 to 6 times in a 600-word article or 5 to 10 times in a … Read More

The best WordPress shortcut plugins to download

The Best WordPress Shortcode Plugins (2021 Edition)

The best shortcode plugins in 2021 are easy to use and work with any theme. In this article, we’ll provide recommendations based on field experience. We have a confession to make: we’re crap at coding. There, we said it. But … Read More

irresistible landing pages

How to Create Irresistible Landing Page Copy

Landing pages often serve as follow-ups to any promises you’ve made in your content, but they can also be the first interaction people have with your brand. This makes landing pages a crucial part of your sales funnel. The key … Read More

SEO content writing tools

10 AMAZING SEO Content Writing Tools (2021)

Knowing how to write SEO content is the most valuable skill you can bring to a website. This is what separates winners and losers in Google. But you know what? SEO content takes a lot of time to create. Anything … Read More

Editorial Guidelines guide

What Are Editorial Guidelines? Do You Need Them?

If your content marketing machine demands a consistent quality then you definitely need editorial guidelines. Editorial guidelines are rules that dictate how you write your content in a way that’s appropriate for your audience. Editorial guidelines are not the same … Read More

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