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Musings, ramblings and very useful content tips from the Content Hero team

"No matter what people tell you, words and ideas can

Editorial guidelines

What are editorial guidelines, and do you need them?

Editorial guidelines are a set of rules that dictate how you write your content in a way that’s appropriate for your audience. Editorial guidelines are not the same as a tone of voice document. The difference between editorial guidelines and tone of voice is quite simple: tone of voice dictates how your brand personality should …

Keyword density

What is the best keyword density for SEO?

Ask an SEO expert what steps you should take to rank well and creating high-quality content will be among them. A rather grey area of creating that content is keyword density. It’s important to nail this because mentioning keywords too often, or too infrequently, will impact the ranking potential of that content in Google. Here’s …

Tone of voice guide article

Your Ultimate Guide to Tone of Voice (ToV)

This guide is split into two parts: Part 1 discusses how to define your tone of voice, and Part 2 discusses how to create a tone of voice document. If you would like to skip to Part 2, click here.  Part 1 – How to define your tone of voice You cannot create a tone …

Content distribution

New to content distribution? Here’s what you need to know

There’s no denying it; content is king. Marketing trends come and go, but the need for high-quality content will never change. But even if you create great content, there’s no guarantee it’ll reach your audience. To get your content seen and heard in the right places by the right people, you’ve got to feed it …

How long should a blog post be

How long should a blog post be?

If you’re wondering how long your blog posts should be, you’ve probably heard lots of different answers from lots of different people.  The truth is, there is no correct or golden length for a blog post. And so, our answer is simple: You should write the number of words it takes to get your message …

Content scannable

10 Ways to make your content scannable

You’ve spent days creating a really great article. You finally hit “publish,” but nothing happens. No retweets. No comments. No. Engagement. Whatsoever. No one seems to care about the world-beating article you wrote. What on earth is going on!? A simple truth … People just do not read articles the same way they read a …

Content marketing simple explanation

What is content marketing? A simple explanation

When you consistently create high-quality content, you get results. But it isn’t enough to just develop and create great content. Content needs a strategy behind it to be found by the right people, and in turn, give your business value. This is where content marketing comes in. Content marketing is the process of giving genuine …

The best WordPress shortcut plugins to download

The Best WordPress shortcode plugins in 2019

We have a confession to make: we’re crap at coding. There, we said it. But you know what? We get by just fine designing custom content – in fact, we can’t remember the last piece of code we wrote. And it’s all thanks to shortcodes. What are shortcodes? Shortcodes are short pieces of code that execute …

Relevant content - custom content

How to use custom content in content marketing

Relevance doesn’t get anywhere near enough attention when we speak about content marketing, which is strange because relevance drives results. Think of it this way: content marketing is a constant battle for attention – and relevancy creates that attention. The simple truth is relevant content stands a much better chance of being consumed than irrelevant …

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