Write better content in two steps

Did you know that the attention span of a goldfish is 9 seconds? That isn’t surprising, but the attention span of humans is. Microsoft published a report in 2015 with…

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Get to the point

We recently attended a marketing event in London. The show was great, some of the presentations not so much. They dragged on and could have been done and dusted earlier. …

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How long should a blog post be?

If you're wondering how long your blog posts should be, you've probably heard lots of different answers from lots of different 'experts'. The truth is, there is no correct or…

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