THE POST

Musings, ramblings and very useful content tips from the Content Hero team

"No matter what people tell you, words and ideas can

Keyword density

What is the best keyword density for SEO?

Ask an SEO expert what steps you should take to rank well and creating high-quality content will be among them.  A rather grey area of creating that content is keyword density. It’s important to nail this because mentioning keywords too often, or too infrequently, will impact the ranking potential of that content in Google. Here’s …

Write better content for your business in two steps

Did you know that the attention span of a goldfish is 9 seconds? That isn’t surprising, but the attention span of humans is. Microsoft published a report in 2015 with findings that the average attention span of a human is 8 seconds. That was a cited figure from Statistic Brain. Now take that figure and …

Curate more content to grow your audience

Not everything you publish and share online has to be yours. You can grow your audience and brand by curating other people’s content.  If you are unfamiliar with the term content curation then a quick Google search will tell you that it is similar to curating the contents of a museum, only using online content which …

Get to the point

We recently attended a marketing event in London. The show was great, some of the presentations not so much. They dragged on and could have been done and dusted earlier.  You’ve probably been there too, bored to tears because someone won’t get to the point. Makes you want to bang your head against the wall, …

Visual content marketing statistics 2019 [INFOGRAPHIC]

There’s power in what your customers see – not just what they read. The right image, video, or other visual content can close a sale, get someone to pick up the phone, or lead to another form of positive action. The most successful marketing strategies make use of visual content and you can too. But …

Answer the right questions

Answer the right questions to boost your enquiry rate

Whatever you’re selling, your prospects have questions about it and you. If you don’t answer those questions promptly and properly, they will exit your website without leaving their details.  There goes that enquiry. See ya, bye.  Your landing pages (we prefer to call them ‘touch points’) exist to create a relationship between you and your …

multi channel content

Reach a wider audience with multi-channel distribution

There’s no denying it; content is king. Although marketing trends come and go, the need for first-class and top-notch content will never change. But even if you create great content, there’s no guarantee it’ll reach your audience. To get your content seen and heard in the right places by the right people, you’ve got to …

Content formats

Keep your audience interested by changing up your content formats

Right, I’ll keep this short.  Content marketing is about more than just blogging. To keep your audience interested and your competitors on their toes, you’ve got to change it up and deliver interesting stuff. If you don’t, your content marketing strategy might stagnate and end up on a treadmill going nowhere. The bottom line is …

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