Content Writing Blog

Content Writing Blog

Tool reviews, guides and resources from the Content Hero team

Content writing agency

Make Your Content Better in 2 Quick Steps

Did you know that the attention span of a goldfish is around 9 seconds? That isn’t surprising, but the attention span of humans is. Microsoft published a report in 2015 with findings that the average attention span of …

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How long should a blog post be

How Long Should a Blog Post Be?

If you’re wondering how long your blog posts should be, you’ve probably heard lots of different answers from lots of …

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Content distribution

New to content distribution? Here’s what you need to know

There’s no denying it; content is king. Marketing trends come and go, but the need for high-quality content will never …

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Relevant content - custom content

How to use custom content in content marketing

Relevance doesn’t get anywhere near enough attention when we speak about content marketing, which is strange because relevance drives results. …

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Product descriptions

Sell more with better product descriptions

Product descriptions. Their purpose in life is to sell. How do they do that? By being helpful and informative. It’s …

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Curate more content to grow your audience

Not everything you publish and share online has to be yours. You can grow your audience and brand by curating …

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Get to the point

We recently attended a marketing event in London. The show was great, some of the presentations not so much. They …

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Visual content marketing statistics 2019 [INFOGRAPHIC]

There’s power in what your customers see – not just what they read. The right image, video, or other visual …

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Answer the right questions

Answer the right questions to boost your enquiry rate

Whatever you’re selling, your prospects have questions about it and you. If you don’t answer those questions promptly and properly, …

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Content formats

Keep your audience interested by changing up your content formats

Right, I’ll keep this short.  Content marketing is about more than just blogging. To keep your audience interested and your …

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Split testing images

Make your images convert better with A/B testing

The basic principles of content marketing are quite simple and you don’t need a magic formula to achieve success. Having …

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