THE POST

Relevance doesn’t get anywhere near enough attention when we speak about content marketing, which is strange because relevance drives results. Think of it this way: content marketing is a constant battle for attention – and relevancy creates that attention. The simple truth is relevant content stands a much better chance of being consumed than irrelevant …

Product descriptions. Their purpose in life is to sell. How do they do that? By being helpful and informative. It’s as simple as that. Or is it? You see, being helpful and informative doesn’t always sell. A case in point – the sales assistant in a retail store doesn’t always close a sale by being …

Not everything you publish and share online has to be yours. You can grow your audience and brand by curating other people’s content.  If you are unfamiliar with the term content curation then a quick Google search will tell you that it is similar to curating the contents of a museum, only using online content which …

We recently attended a marketing event in London. The show was great, some of the presentations not so much. They dragged on and could have been done and dusted earlier.  You’ve probably been there too, bored to tears because someone won’t get to the point. Makes you want to bang your head against the wall, …

There’s power in what your customers see – not just what they read. The right image, video, or other visual content can close a sale, get someone to pick up the phone, or lead to another form of positive action. The most successful marketing strategies make use of visual content and you can too. But …

Whatever you’re selling, your prospects have questions about it and you. If you don’t answer those questions promptly and properly, they will exit your website without leaving their details.  There goes that enquiry. See ya, bye.  Your landing pages (we prefer to call them ‘touch points’) exist to create a relationship between you and your …

Right, I’ll keep this short.  Content marketing is about more than just blogging. To keep your audience interested and your competitors on their toes, you’ve got to change it up and deliver interesting stuff. If you don’t, your content marketing strategy might stagnate and end up on a treadmill going nowhere. The bottom line is …

The basic principles of content marketing are quite simple and you don’t need a magic formula to achieve success. Having said that, it doesn’t hurt to introduce a bit of scientific experimentation every now and again to see what works and what doesn’t. If you have some engaging and interesting copy or visually striking and …

Plagiarism online is a real issue, and an issue which simply cannot be ignored by the professional content marketer. A lot of hard work goes in to the production of high quality unique content, and the very thought of others trying to get a free pass and benefit themselves from our hard work is a …