Content Writing Blog
Make Your Content Better in 2 Quick Steps
January 10, 2021
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Did you know that the attention span of a goldfish is around 9 seconds? That isn’t surprising, but the attention span of humans is. Microsoft published a report in 2015 with findings that the average attention span of …
How Long Should a Blog Post Be?
December 30, 2020
If you’re wondering how long your blog posts should be, you’ve probably heard lots of different answers from lots of …
New to content distribution? Here’s what you need to know
March 20, 2020
There’s no denying it; content is king. Marketing trends come and go, but the need for high-quality content will never …
How to use custom content in content marketing
June 29, 2019
Relevance doesn’t get anywhere near enough attention when we speak about content marketing, which is strange because relevance drives results. …
Sell more with better product descriptions
April 26, 2019
Product descriptions. Their purpose in life is to sell. How do they do that? By being helpful and informative. It’s …
Curate more content to grow your audience
April 1, 2019
Not everything you publish and share online has to be yours. You can grow your audience and brand by curating …
Get to the point
January 27, 2019
We recently attended a marketing event in London. The show was great, some of the presentations not so much. They …
Visual content marketing statistics 2019 [INFOGRAPHIC]
February 28, 2019
There’s power in what your customers see – not just what they read. The right image, video, or other visual …
Answer the right questions to boost your enquiry rate
December 22, 2020
Whatever you’re selling, your prospects have questions about it and you. If you don’t answer those questions promptly and properly, …
Keep your audience interested by changing up your content formats
September 4, 2018
Right, I’ll keep this short. Content marketing is about more than just blogging. To keep your audience interested and your …
Make your images convert better with A/B testing
January 1, 2021
The basic principles of content marketing are quite simple and you don’t need a magic formula to achieve success. Having …