Product descriptions. Their purpose is to sell. How do they do that? By being helpful and informative. It’s as simple as that. Or is it? You see, being helpful and informative doesn’t always sell. A case in point – the … Read More
E-commerce websites live and die by their product descriptions. Shoppers have become so used to seeing great content from great brands that they are hypersensitive to quality. Product descriptions are under extreme scrutiny with shoppers because they are at the … Read More
The best keyword density in 2020 was 0.5% to 1% and we expect this to stay the same in 2021. This means a keyword appearing 3 to 6 times in a 600-word article or 5 to 10 times in a … Read More
Landing pages often serve as follow-ups to any promises you’ve made in your content, but they can also be the first interaction people have with your brand. This makes landing pages a crucial part of your sales funnel. The key … Read More
You’ve spent days creating a really great article. You finally hit “publish,” but nothing happens. No retweets. No comments. No. Engagement. Whatsoever. No one seems to care about the world-beating article you wrote. What on earth is going on!? No … Read More
If you’re wondering how long your blog posts should be, you’ve probably heard lots of different answers from lots of different people. The truth is, there is no correct or golden length for a blog post. And so, our answer … Read More
There’s no denying it; content is king. Marketing trends come and go, but the need for high-quality content will never change. But even if you create great content, there’s no guarantee it’ll reach your audience. To get your content seen … Read More
Relevance doesn’t get anywhere near enough attention when we speak about content marketing, which is strange because relevance drives results. Think of it this way: content marketing is a constant battle for attention – and relevancy creates that attention. The … Read More
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