What Google wants from your content: Research + infographic
Google sifts through millions of articles and web pages to discover the most helpful and reliable content it can serve its…
Marketing Resources
This is where we dump our thoughts. And no, we’re not nurturing you. It ain’t that deep.
How to find content ideas with Google Search Console
Ever heard the phrase “data is gold”? It’s absolutely true. The most criminally underrated and underutilised tool at your disposal is…
How to create a tone of voice document for your brand
“How to create a tone of voice document” is split into two parts: Part 1 discusses how to define your tone…
How to update old content to boost Google rankings
One of the principles of entropy is that all things fall into disorder over time, including the content you publish. Web…
What is the best keyword density for SEO in 2024?
The best keyword density in 2023 was 0.5% to 1% and we expect this to stay the same in 2024. This…
Duplichecker Review: Still the best content plagiarism detector in 2024?
This article has been updated for 2024. 11 years have passed since we first reviewed Duplichecker in 2013. The tool has…
Should you block AI crawlers from scraping your website?
What do Amazon, Quora, The Guardian, The New York Times, CNN, WikiHow, and Shutterstock have in common? They all block GPTBot.…
How to create SEO content that Google loves
SEO is crucial to getting your website ranking in the search engines, and a considerable part of this is creating high-quality…
What are editorial guidelines?
If your content marketing machine demands a consistent quality then you definitely need editorial guidelines. Editorial guidelines are rules that dictate…
What is content marketing? Hint: It ain’t just blogging
Content marketing creates experiences that connect people with your brand. In this article, we’ll explain content marketing so you can explain…
How to make your content scannable
You’ve spent days creating a really great article. You finally hit “publish,” but nothing happens despite getting decent traffic. No retweets.…
How long should your blog posts be?
If you’re wondering how long your blog posts should be, you’ve probably heard lots of different answers from lots of different…