Content Tips

You’ve spent days creating a really great article. You finally hit “publish,” but nothing happens. No retweets. No comments. No. Engagement. Whatsoever. No one seems to care about the world-beating article you wrote. What on earth is going on!? A … Read More

Editorial guidelines are a set of rules that dictate how you write your content in a way that’s appropriate for your audience. Editorial guidelines are not the same as a tone of voice document. The difference between editorial guidelines and … Read More

When you consistently create high-quality content, you get results. But it isn’t enough to just develop and create great content. Content needs a strategy behind it to be found by the right people, and in turn, give your business value. … Read More

We have a confession to make: we’re crap at coding. There, we said it. But you know what? We get by just fine designing custom content – in fact, we can’t remember the last piece of code we wrote. And it’s … Read More

There’s no denying it; content is king. Marketing trends come and go, but the need for high-quality content will never change. But even if you create great content, there’s no guarantee it’ll reach your audience. To get your content seen … Read More

Ask an SEO expert what steps you should take to rank well and creating high-quality content will be among them. A rather grey area of creating that content is keyword density. It’s important to nail this because mentioning keywords too … Read More

This guide is split into two parts: Part 1 discusses how to define your tone of voice, and Part 2 discusses how to create a tone of voice document. If you would like to skip to Part 2, click here.  … Read More