Guides

If you’re wondering how long your blog posts should be, you’ve probably heard lots of different answers from lots of different people.  The truth is, there is no correct or golden length for a blog post. And so, our answer … Read More

You’ve spent days creating a really great article. You finally hit “publish,” but nothing happens. No retweets. No comments. No. Engagement. Whatsoever. No one seems to care about the world-beating article you wrote. What on earth is going on!? A … Read More

Editorial guidelines are a set of rules that dictate how you write your content in a way that’s appropriate for your audience. Editorial guidelines are not the same as a tone of voice document. The difference between editorial guidelines and … Read More

When you consistently create high-quality content, you get results. But it isn’t enough to just develop and create great content. Content needs a strategy behind it to be found by the right people, and in turn, give your business value. … Read More

We have a confession to make: we’re crap at coding. There, we said it. But you know what? We get by just fine designing custom content – in fact, we can’t remember the last piece of code we wrote. And it’s … Read More

This guide is split into two parts: Part 1 discusses how to define your tone of voice, and Part 2 discusses how to create a tone of voice document. If you would like to skip to Part 2, click here.  … Read More

Relevance doesn’t get anywhere near enough attention when we speak about content marketing, which is strange because relevance drives results. Think of it this way: content marketing is a constant battle for attention – and relevancy creates that attention. The … Read More

Ask an SEO expert what steps you should take to rank well and creating high-quality content will be among them.  A rather grey area of creating that content is keyword density. It’s important to nail this because mentioning keywords too … Read More