Guides

What is content marketing

What is Content Marketing?

What is content marketing? Content marketing creates experiences that connect people with your brand. In this article, we’ll explain content marketing so you can explain it to anyone.  Here’s a simple content marketing definition: Content marketing is a marketing technique … Read More

Keyword density

What is the Best Keyword Density for SEO in 2021?

The best keyword density in 2020 was 0.5% to 1% and we expect this to stay the same in 2021. This means a keyword appearing 3 to 6 times in a 600-word article or 5 to 10 times in a … Read More

Editorial Guidelines guide

What Are Editorial Guidelines? Do You Need Them?

If your content marketing machine demands a consistent quality then you definitely need editorial guidelines. Editorial guidelines are rules that dictate how you write your content in a way that’s appropriate for your audience. Editorial guidelines are not the same … Read More

Content scannable

10 Easy Ways to Make your Content Scannable

You’ve spent days creating a really great article. You finally hit “publish,” but nothing happens. No retweets. No comments. No. Engagement. Whatsoever. No one seems to care about the world-beating article you wrote. What on earth is going on!? No … Read More

Tone of voice guide article

How to Create a Tone of Voice Document for your Brand

“How to create a tone of voice document” is split into two parts: Part 1 discusses how to define your tone of voice, and Part 2 discusses how to create a tone of voice document. If you would like to … Read More

Content writing agency

Make Your Content Better in 2 Quick Steps

Did you know that the attention span of a goldfish is around 9 seconds? That isn’t surprising, but the attention span of humans is. Microsoft published a report in 2015 with findings that the average attention span of a human … Read More

How long should a blog post be

How Long Should a Blog Post Be?

If you’re wondering how long your blog posts should be, you’ve probably heard lots of different answers from lots of different people.  The truth is, there is no correct or golden length for a blog post. And so, our answer … Read More

Content distribution

New to content distribution? Here’s what you need to know

There’s no denying it; content is king. Marketing trends come and go, but the need for high-quality content will never change. But even if you create great content, there’s no guarantee it’ll reach your audience. To get your content seen … Read More

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