If your content marketing machine demands a consistent quality then you definitely need editorial guidelines. Editorial guidelines are rules that dictate how you write your content in a way that’s appropriate for your audience. Editorial guidelines are not the same … Read More
“How to create a tone of voice document” is split into two parts: Part 1 discusses how to define your tone of voice, and Part 2 discusses how to create a tone of voice document. If you would like to … Read More
You’ve spent days creating a really great article. You finally hit “publish,” but nothing happens. No retweets. No comments. No. Engagement. Whatsoever. No one seems to care about the world-beating article you wrote. What on earth is going on!? No … Read More
The ideal keyword density in 2020 was 0.5% to 1% and we expect this to stay the same in 2021. This means a keyword appearing 3 to 6 times in a 600-word article or 5 to 10 times in a … Read More
When you consistently create high-quality content, you get results. But it isn’t enough to just develop and create great content. Content needs a strategy behind it to be found by the right people, and in turn, give your business value. … Read More
Did you know that the attention span of a goldfish is around 9 seconds? That isn’t surprising, but the attention span of humans is. Microsoft published a report in 2015 with findings that the average attention span of a human … Read More
If you’re wondering how long your blog posts should be, you’ve probably heard lots of different answers from lots of different people. The truth is, there is no correct or golden length for a blog post. And so, our answer … Read More
There’s no denying it; content is king. Marketing trends come and go, but the need for high-quality content will never change. But even if you create great content, there’s no guarantee it’ll reach your audience. To get your content seen … Read More
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