case study


3d printing experts

GoPrint3D client logo

GoPrint3D are one of the UK’s leading 3D printer specialists, with an enviable partner list that includes Formlabs, Ultimaker, Markforged, Robo 3D and Zortrax. Part of a larger company called Express Group Ltd, which was founded in 1988, GoPrint3D provide additive manufacturing to leading brands and organisations, as well as schools and colleges. They provide impartial advice and have an incredible product range. They contacted us in 2015 to write content for them, and we’ve worked together ever since.

The gig

To keep the blog updated with fresh, relevant content, and create compelling, search engine friendly product descriptions and website content 

We were tasked with maintaining the GoPrint3D blog and creating new product descriptions and category pages. We were first contacted by GoPrint3D in 2015 to write product pages for a range of new 3D printers, materials, and accessories. Our first order was for over 100 pieces of content. After that, we were asked to write engaging content for the GoPrint3D blog, and we were given free rein to create the headlines ourselves. More recently, we have written product descriptions for an exciting new range of 3D printers and products from Robo 3D and Markforged.

Our solution

A systematic approach to creating content, with special consideration for partner brands, product specifications and tone of voice 

One of the challenges with creating content for a client with so many partners is keeping the copy balanced and impartial. It also needs to have a purpose. When writing blog posts for GoPrint3D, we started with a purpose, which was to either educate, inspire, convince, or entertain the reader. When writing product descriptions and category pages for GoPrint3D, we wanted to pack in as much information as possible to improve the customer’s user experience. This required us to write concisely, and develop a proper understanding of who we were writing for.

We perform all our own research when writing for GoPrint3D. This involves meticulously searching through websites, brochures, and occasionally contacting OEMs for more information. It takes time, but this way the content we write is always accurate.

“I’ve put off writing this for a while because Content Hero is my best-kept secret! Jakk provides great service and well written high-quality content with super fast turnarounds. I’m usually asking for quite technical content, which Content Hero manages superbly and on top of that the copywriting techniques they use are excellent.”
GoPrint3D client
David Whitehouse
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