iGlaze case study

Industry: Trade – construction

Independent glazing specialists

iGlaze are market-leading glazing specialists. Located in Bedfordshire, they design, supply and fit windows, doors, conservatories, orangeries and anything else that involves glazing. With a huge portfolio and client list, iGlaze are widely recommended in the industry by homeowners and contractors alike.

The gig

Write articles for the blog on a monthly basis 

We worked with iGlaze to modernise their blog and produce articles that would deliver valuable information to their audience. We were asked to produce one article a week for the blog, so four per month (sometimes five). We were asked to recommend headlines for the articles based on their product offerings. Key areas of growth for iGlaze were aluminium windows and bi-fold doors.

The solution

Industry research to create highly relevant content 

We recommended new article headlines for iGlaze before the start of every month. These were picked by our team based on what works in the industry. Once iGlaze signed these off, we booked a production slot.

We wrote the articles with care to ensure that any specifications and building techniques were discussed accurately. In an industry as particular as this, inaccurate information stands out. We delivered the articles by email before the start of every month. These were published at a rate of one per week. iGlaze had full control over publication – we just wrote their articles for them.

The articles we produced for iGlaze rank well in Google and pull in plenty of relevant visitors. Quite a few enquiries have been generated by them. You can check out some of the articles we wrote at the URL below.