Blogging is wonderful. If you are a blogger or a business owner I’m sure you’ll agree with that. The biggest problem with blogging though is that unless you’re The Huffington Post, The Verge, Gawker or an industry personality, you probably lack credibility. That’s not to say you’re not a great writer; on the contrary you may be spectacular; but for people to take notice of you you’ve simply got to offer up information that people can go on.
We’ve covered the importance of quoting sources before. Linking to your sources adds credibility to your writing, verifies facts and commentary, protects you from trolls and offers up further content of benefit to the reader. That last point is so, so important because after all, a content marketing strategies aim is to understand a target audience and consistently find potential customers. This is achieved by offering up information that is of benefit to the reader.
There isn’t a reputable blog on the planet that doesn’t provide a via or source link at the bottom of a trending topic. There isn’t a reputable blog on the planet that doesn’t put an image credit link at the bottom of their article if they take an image from somebody’s website. Linking to sources builds reputation and makes you trust worthy. Unless you have a breaking news topic that is 100% unique your story will have originated from somewhere; linking to the original source of your story is simply the intelligent thing to do.
Scrap that, it’s the right thing to do.
So are you linking to your sources?
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