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		<title>How to create a tone of voice document for your brand</title>
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		<dc:creator><![CDATA[Jakk Ogden]]></dc:creator>
		<pubDate>Mon, 12 Jan 2026 12:00:24 +0000</pubDate>
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					<description><![CDATA[&#8220;How to create a tone of voice document&#8221; is split into two parts: Part 1 discusses how to define your tone of [&#8230;]
<p><a href="https://www.contenthero.co.uk/how-to-create-a-tone-of-voice-document/" rel="nofollow">Source</a></p>]]></description>
		
		
		
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		<title>AI content is crap. Here&#8217;s why</title>
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		<dc:creator><![CDATA[Jakk Ogden]]></dc:creator>
		<pubDate>Mon, 10 Nov 2025 19:26:42 +0000</pubDate>
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					<description><![CDATA[We asked ChatGPT: AI content is crap. Answer why in 50 words GPT&#8217;s response: AI content often feels soulless and generic because [&#8230;]
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		<title>Duplichecker Review: Still the best content plagiarism detector in 2025?</title>
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		<dc:creator><![CDATA[Jakk Ogden]]></dc:creator>
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					<description><![CDATA[Want 100% original content? Duplichecker is a plagiarism detector. You input your writing into it, it scours the web for similar content, [&#8230;]
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		<title>What Google wants from your content: Research + infographic</title>
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		<dc:creator><![CDATA[Jakk Ogden]]></dc:creator>
		<pubDate>Wed, 01 Oct 2025 12:52:27 +0000</pubDate>
				<category><![CDATA[Content Hero]]></category>
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					<description><![CDATA[Google sifts through millions of articles and web pages to discover the most helpful and reliable content it can serve its users. [&#8230;]
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		<title>What is the best keyword density for SEO in 2025?</title>
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		<dc:creator><![CDATA[Jakk Ogden]]></dc:creator>
		<pubDate>Tue, 02 Sep 2025 04:30:00 +0000</pubDate>
				<category><![CDATA[Content Hero]]></category>
		<category><![CDATA[Content Tips]]></category>
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					<description><![CDATA[The best keyword density in 2024 was 0.5% to 1% and this has proven to be true in 2025 to date. This [&#8230;]
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		<title>What are editorial guidelines?</title>
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		<dc:creator><![CDATA[Jakk Ogden]]></dc:creator>
		<pubDate>Fri, 08 Aug 2025 15:46:22 +0000</pubDate>
				<category><![CDATA[Content Hero]]></category>
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					<description><![CDATA[If your content marketing machine demands a consistent quality then you definitely need editorial guidelines. Editorial guidelines are rules that dictate how [&#8230;]
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		<title>How to find content ideas with Google Search Console</title>
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		<dc:creator><![CDATA[Jakk Ogden]]></dc:creator>
		<pubDate>Sun, 20 Jul 2025 06:16:00 +0000</pubDate>
				<category><![CDATA[Content Hero]]></category>
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					<description><![CDATA[Ever heard the phrase &#8220;data is gold&#8221;? It&#8217;s absolutely true. The most criminally underrated and underutilised tool at your disposal is Google [&#8230;]
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		<title>How to update old content to boost Google rankings</title>
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		<dc:creator><![CDATA[Jakk Ogden]]></dc:creator>
		<pubDate>Mon, 06 Jan 2025 16:30:27 +0000</pubDate>
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					<description><![CDATA[One of the principles of entropy is that all things fall into disorder over time, including the content you publish. Web pages [&#8230;]
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		<title>Should you block AI crawlers from scraping your website?</title>
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		<dc:creator><![CDATA[Jakk Ogden]]></dc:creator>
		<pubDate>Mon, 15 Jan 2024 16:03:00 +0000</pubDate>
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					<description><![CDATA[What do Amazon, Quora, The Guardian, The New York Times, CNN, WikiHow, and Shutterstock have in common? They all block GPTBot. Perhaps [&#8230;]
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		<title>How to create SEO content that Google loves</title>
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		<dc:creator><![CDATA[Jakk Ogden]]></dc:creator>
		<pubDate>Wed, 03 Jan 2024 06:59:00 +0000</pubDate>
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					<description><![CDATA[SEO is crucial to getting your website ranking in the search engines, and a considerable part of this is creating high-quality SEO [&#8230;]
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