How to create a tone of voice document for your brand
“How to create a tone of voice document” is split into two parts: Part 1 discusses how to define your tone…
Advice and insights
AI content is crap. Here’s why
We asked ChatGPT: AI content is crap. Answer why in 50 words GPT’s response: AI content often feels soulless and generic…
Duplichecker Review: Still the best content plagiarism detector in 2025?
Want 100% original content? Duplichecker is a plagiarism detector. You input your writing into it, it scours the web for similar…
What Google wants from your content: Research + infographic
Google sifts through millions of articles and web pages to discover the most helpful and reliable content it can serve its…
What is the best keyword density for SEO in 2025?
The best keyword density in 2024 was 0.5% to 1% and this has proven to be true in 2025 to date.…
What are editorial guidelines?
If your content marketing machine demands a consistent quality then you definitely need editorial guidelines. Editorial guidelines are rules that dictate…