Author Archives: Content Hero

Make content better

2 Really Simple Ways to Make Your Written Content Better

Did you know that the attention span of a goldfish is around 9 seconds? That isn’t surprising, but the attention span of humans is. Microsoft published a report in 2015 with findings that the average attention span of a human … Read More

Relevant content - custom content

How to use custom content in content marketing

Relevance doesn’t get anywhere near enough attention when we speak about content marketing, which is strange because relevance drives results. Think of it this way: content marketing is a constant battle for attention – and relevancy creates that attention. The … Read More

Product descriptions

Sell more with better product descriptions

Product descriptions. Their purpose in life is to sell. How do they do that? By being helpful and informative. It’s as simple as that. Or is it? You see, being helpful and informative doesn’t always sell. A case in point … Read More

Curate more content to grow your audience

Not everything you publish and share online has to be yours. You can grow your audience and brand by curating other people’s content.  If you are unfamiliar with the term content curation then a quick Google search will tell you that … Read More

Get to the point

We recently attended a marketing event in London. The show was great, some of the presentations not so much. They dragged on and could have been done and dusted earlier.  You’ve probably been there too, bored to tears because someone … Read More

Visual content marketing statistics 2019 [INFOGRAPHIC]

There’s power in what your customers see – not just what they read. The right image, video, or other visual content can close a sale, get someone to pick up the phone, or lead to another form of positive action. … Read More

Answer the right questions

Answer the right questions to boost your enquiry rate

Whatever you’re selling, your prospects have questions about it and you. If you don’t answer those questions promptly and properly, they will exit your website without leaving their details.  There goes that enquiry. See ya, bye.  Your landing pages (we … Read More

Content formats

Keep your audience interested by changing up your content formats

Right, I’ll keep this short.  Content marketing is about more than just blogging. To keep your audience interested and your competitors on their toes, you’ve got to change it up and deliver interesting stuff. If you don’t, your content marketing … Read More

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