How to find content ideas with Google Search Console
Ever heard the phrase “data is gold”? It’s absolutely true. The most criminally underrated and underutilised tool at your disposal is…
Advice and insights
How to update old content to boost Google rankings
One of the principles of entropy is that all things fall into disorder over time, including the content you publish. Web…
Should you block AI crawlers from scraping your website?
What do Amazon, Quora, The Guardian, The New York Times, CNN, WikiHow, and Shutterstock have in common? They all block GPTBot.…
How to create SEO content that Google loves
SEO is crucial to getting your website ranking in the search engines, and a considerable part of this is creating high-quality…
What is content marketing? Hint: It ain’t just blogging
Content marketing creates experiences that connect people with your brand. In this article, we’ll explain content marketing so you can explain…
How to make your content scannable
You’ve spent days creating a really great article. You finally hit “publish,” but nothing happens despite getting decent traffic. No retweets.…